An AMD Fashion and Design graduate and former fashion designer for Mc Neal–Peek & Cloppenburg and Esprit, Frederica Prock combines the best of both worlds – her mother’s artistic flair and her father’s penchant for all things technical – in a label and collection that is „far more than love“: fove (fʌv).
A quick thinker, tinkerer and unblinkered aesthetic pioneer, the meticulous jewelry designer and set dresser has been building up her brand since 2012. The fashion world loves her evocative designs: Outlets from Vogue to monoqi have picked up on her stark, yet feminine creations, culminating in a recent collaboration with artist Rein Vollenga for Œ magazine.
Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.
— Charles Mingus
Frederica’s latest fove collection (I AM) has evolved from the label’s trademark oxidised metals to refined platinated finishes that last a lifetime. The resulting statement pieces compliment and complement their wearer: Devoid of any superfluous touches, their pared down harmonious interplay of shape and shine highlights the beauty in all of us.
Favourite companions, finally fove.